In-company training, workshops & masterclasses
Sessions are always customized. We look at your specific challenges and goals, delving into your market and bringing fresh energy and expertise into the team!
✓ Languages: available in both English and Dutch.
✓ Location flexibility: training at a location of your choice.
✓ Session length options: flexible durations to suit your needs— one hour, two hours, half-day, or full-day sessions.
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We have experience in training commercial teams and professionals across various industries. This includes collaborations with clients such as Adidas (global sportswear), BNP Paribas (financial industry), South Pole (emission reduction consultant), Gravity (digital products development agency), Securin Invest (real estate agency), Business Woman Nederland (business club), Ministerie van Binnenlandse Zaken (Dutch government), Testbirds (crowdtesting), Salesmarketeer (B2B lead generation & academy), and VB Advisory (quantitative risk management).
about the training
In-company training, workshops & masterclasses
✓ Consultative selling / SPIN selling
If the team is selling more complex and high-value services, they require a different approach than ‘simply pitching’. Multiple intensive contact moments are often necessary to make a sale. This training is perfect for professionals who engage in longer sales cycles, acting as both advisors/consultants and salespeople. Asking the right questions to further explore and develop the prospect's needs is key in this process.
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It’s possible to cover a combination of the above topics in one training session. We are happy to brainstorm about it and come up with a clear plan of approach.
Most booked sessions and topics
Topsales Amsterdam offers training on all topics and phases related to B2B sales. Based on an introductory meeting, your trainer proposes a customized training agenda. It is important that the training closely aligns with your challenges and needs.
Sales Training
There's always a next step in sales. Stay in the lead and guide your prospect through the process.
STAY IN THE LEAD
1. introduction meeting
The Topsales Amsterdam sales training approach in 5 steps
4. Feedback moment
2. Customized proposal
3. Training preparation
5. Training time!
Tell us everything about your needs, questions, goals and current sales approach to find out how we can level up together.
We will send you a proposal including a high-level overview of the training content and planning.
Your trainer will create the best training possible, immersing in your company, products, team, market and clients.
An optional feedback moment with the (sales)mananger or project owner to make sure everything is covered and real-life cases are being used.
Usually in-company and we can do an evaluation after the training.
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Personal Branding training
Personal branding is essential in business. It's a cliché because it’s true: people do business with people. Professionals who know what they want to be known for and stand out from the crowd in their own unique way are doing it right!
In personal branding, it’s crucial to create top-of-mind awareness among your target audience(s). This is about winning a preferred position so that they think about you first and foremost when an opportunity comes along. You want to have already sold yourself before entering a sales or opportunity-related conversation.
Personal brands have a strong attraction because our brain is very people-oriented. Therefore, it's not surprising that leads resulting from personal branding activities convert up to 7 times more. This principle also applies to other business activities where your personal brand plays a role, such as career development, job hunting, and attracting new colleagues.
This training helps you to attract more clients and opportunities through a powerful personal brand. Position yourself effectively as a professional through the right online and offline channels and become top of mind!
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✓ Why a personal brand is essential in business
✓ The building blocks of a strong personal brand
✓ Deciding what you want to be known for and what makes you different from others
✓ Defining your personal core values and how to embody them both online and offline
✓ How to write a personal brand story and when to use it
✓ The stages of brand awareness and how to become top of mind
✓ Different relevant channels to grow your personal brand and build relationships such as social selling/online profiling, offline networking, and free publicity
✓ How personal branding strengthens your current marketing and sales strategy
The training sessions includes the following topics:
Testimonials
Linkedin training
Social Selling, ambassadorship & employer branding
Social selling involves utilizing your social media channels for sales and networking purposes, but it’s not about direct promotion. Professionals leverage their LinkedIn profiles to extend their reach among the target audience and build relationships.
Social selling is an inbound strategy aimed at attracting potential clients and nurturing relationships with existing ones. When strategic visibility is established effectively, interested parties will naturally think about you first when they have a need, interest, or problem. This is called top-of-mind awareness.
Social selling works very well with other acquisition activities, even when you still use more traditional sales methods like cold calling or emailing. The purpose is for them to complement each other!
✓ LinkedIn profile optimization: upgrade your online business card!
✓ Strategic content creation based on the Thought Leadership principle
✓ Growing and nurturing your online network
✓ Moving from 'Know-Like-Trust' to concrete leads and requests
✓ The power of personal branding and how to position yourself distinctively as a professional
✓ Understanding the LinkedIn algorithm and maximizing your reach
✓The role of social selling in today's sales and marketing strategy
✓ The significance of LinkedIn for both individual and organizational growth
An extra focus on social selling within your sales world, career development or employer branding/ambassadorship? Just let us know!
The training sessions includes the following topics:
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