PERSONAL BRANDING
SALES
PERSONAL BRANDING
SALES
Personal branding is essential in business. It's a cliché because it’s true: people do business with people. Professionals who know what they want to be known for and stand out from the crowd in their own unique way are doing it right! In personal branding, it’s crucial to create top-of-mind awareness among your target audience(s). This is about winning a preferred position so that they think about you first and foremost when an opportunity comes along. You want to have already sold yourself before entering a sales or opportunity-related conversation.
Personal brands have a strong attraction because our brain is very people-oriented. Therefore, it's not surprising that leads resulting from personal branding activities convert up to 7 times more. This principle also applies to other business activities where your personal brand plays a role, such as career development, job hunting, and attracting new colleagues.
This talk will help you to attract more clients and opportunities through a powerful personal brand. Position yourself effectively as a professional through the right online and offline channels and become top of mind!
TOP OF MIND
✓ Why a personal brand is essential in business
✓ The building blocks of a strong personal brand
✓ Deciding what you want to be known for and what makes you different from others
✓ Defining your personal core values and how to embody them both online and offline
✓ How to write a personal brand story and when to use it
✓ The stages of brand awareness and how to become top of mind
✓ Different relevant channels to grow your personal brand and build relationships such as social selling/online profiling, offline networking, and free publicity
✓ How personal branding strengthens your current marketing and sales strategy
During the introductory meeting, we always gather information about the audience so the session perfectly aligns with the professionals in the room. Should the focus be on online profiling (LinkedIn), for example, or not? And do the participants need tips on free publicity, or not? Sometimes the session is for commercial purposes (sales), and sometimes the organization offers a personal branding session for career development or employer branding purposes.
CONTACT
MORAL DUTY
In 30 minutes, Lotte takes you through all the phases of the sales process, sharing her best hands-on sales tips, insights, and eye-openers for each phase. Fasten your (event) seatbelts because after this valuable talk, you’ll go home with plenty of ideas that you can immediately apply for better sales and more clients. Don’t be distracted by the 30 minutes because we call ourselves Topsales Amsterdam for a reason: we can talk about sales all day, every day. The duration of the talk is open for discussion.
✓ Finding clients and how to be found (acquisition)
✓ Conducting successful sales meetings
✓ Writing persuasive proposals and the power of following up
✓ Addressing pricing and discounts
✓ Best practices and pitfalls in closing deals
✓ Nurturing relationships and building on relationships
We also cover topics such as structuring your sales approach and improving your mindset. Prepare to leave this talk (even) more enthusiastic about sales! Interested in a tailored talk focused on a particular sales phase or challenge? Let's talk about it.
CONTACT
the 30 minutes sales booster
BOOK LOTTE
Hi Lotte,
Nogmaals enorm bedankt voor de invulling van onze tafelavond gister. Ik heb het als enorm leerzaam ervaren! Ik zie al een flinke activiteit van alle deelnemers gisterenavond op linkedin. Mijn complimenten!
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