TOP OF MIND

We do business with people who have won a preferred position in our minds. Professionals who stand out from the crowd and prove they know what they’re talking about. The goal is to have 'sold' yourself even before you enter a sales conversation. They need to already 'know' you before they buy from you or decide to work with you.

Lotte teaches you how to become top of mind with your target audience. Because, who do you want (potential) clients to think of when they have a need in your field? Exactly, you!

You’ll get all the tools and building blocks to create your own personal brand, along with a strategy to express it powerfully. Learn how a strong personal brand can attract more clients and opportunities. Get yourself out there through the right channels and become top of mind!

Ready? This is how it works!

✓ Why a personal brand is essential in business
✓ The building blocks of a strong personal brand 
✓ Which channels you can use to connect with your target audience and increase reach
✓ How to become top of mind
✓ How personal branding strengthens your current marketing and sales strategy

READ ALL ABOUT

CHAPTERS

1. Personal branding
2. The power of visibility
3. Social selling
4. Networking
5. Free publicity & media attention

Only available in Dutch